BREAKFAST TELEVISION REBRAND
Here are a few of my process pitch boards and final frames created during the rebranding project for the Breakfast Television, offering a glimpse into the journey behind the transformation.
EXPLORATION A
Having explored the essence of the morning commute, I ventured into a concept that intricately wove individual dots, reminiscent of subway lines and public transport graphics. These dots seamlessly came together, forming connections that unveiled various segments of the show, showcasing both the hosts and captivating images.
EXPLORATION B
The design centers on a straightforward yet profound concept – a portal to your day. The circular shape, with ripples reminiscent of sunshine gently illuminating the sequence, places a strong emphasis on the portal. Each portal thoughtfully introduces distinct show segments for an immersive viewer experience.
FINAL
